Its not been long since we have been looking at the advertisement of Atithi Devo Bhav on television and on streets, sometimes even on radio. The advertisement focuses on providing a better service to the foreign guests, more specifically the tourists coming to India. Today the whole world has started becoming curious about India; everyone wants to know more about India. India now is not just the land of chicken curries, yoga and Call centers the world want to know more about India. India boasts of a 5000 year old civilization and a very vast and rich cultural history.
The Himalayan mountain range is a haven for adventure seekers. The Himalayas are spread over southeast to northwest across the Asian continent. It separates the Indian subcontinent from the Tibetan Plateau. The home of several highest peaks (fourteen) in the world, the Himalayas covers an area of 2400 km from Nanga Parbat in the west to Namche Barwa in the east. Trekking in Himalayas is a dream for all adventure sports lover. The Himalayas has a wide variety of options for trekking which suits everyone. Apart from trekking there are many other adventure sports that attract adventure lover from all across the world.
The forest boasts of a huge variety of flora and fauna from Valley of Flowers in the Himalayas to Periyar Tiger reserve in south India. India is also the birth place of many religions like Buddhism,nike shox torch ii white gold, Sikhism etc. India has something for everyone: trekking, river rafting, wild life safari, skiing, parasailing, scuba diving, bungee jumping, backpacking, pilgrimage, heritage, camel safari, elephant safari, forts, historical places the list goes on and on.
India is a land many cultures and traditions and one of them is Atithi Devo Bhav meaning the visitor/guest is God. The Situation in the travel and tourism industry in India points otherwise. The grim situation of the tourism industry in India can be testified just by paying a visit at the international airport. The autowallas and taxiwallas try to pull the tourists arriving like a flock of cows, just for earning a few extra rupees. The sight of a harried tourist fighting with the taxiwalla and autowalla on the road and at airport and railway station is very common. Every month a news of a tourist being molested by someone can be seen on the newspaper which leaves a deep black spot on the image of India as an emerging tourist destination.
The markets presents a different story, for a foreign tourist the cost of goods is 70-80% increased and at times they are forced to buy the items by various persuasive measures. The guides call the clients by various names and instead of introducing them to the Indian culture and heritage they try to skip the description of the heritage sites and shove the tourists to the shops for some shopping,shox torch 2. The tourists feel cheated as he has paid for the guide services for the site seeing not for shopping, but when the things don�t go as expected they tend to have a feeling of mistrust,nike shox torch ii. The guides in their short sightedness lose the client in the long run and a potential referral agent in turn.
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